Fossil

Fossil started in Richardson, Texas in 1984 with a simple observation: watches had become either serious investments or disposable plastic, with very little in between. Brothers Tom and Kosta Kartsotis built the brand around designs pulled from American magazine advertising of the 1930s, 1940s, and 1950s, and by 1989 they were shipping every watch in a printed tin box modeled on that same era. The tins became collectible in their own right, which tells you most of what you need to know about how Fossil thinks about design.

Four decades on, the appeal is unchanged: real design at a price that does not require a conversation with your spouse. The men's lineup runs from chronographs with textured sunray dials to slim minimalist designs and skeleton automatics that let you watch the movement work. Women's styles cover everything from delicate mesh bracelets and small case dress watches to bolder two tone links and crystal set bezels. Leather straps remain a Fossil signature, and most models are easily swapped, so one watch can shift from a work band to a weekend one.

Fossil is the watch people buy for a graduation, a first job, a birthday, or a teenager who wants something real on their wrist. Come see the current selection at our Bartow or Valrico showroom, where we can size bracelets, swap straps, and handle battery replacement in house at either location.