Bulova

Joseph Bulova opened a shop in New York City in 1875, and the company has spent a century and a half doing things first. Bulova pioneered standardized watch parts, which is the reason a watch could be repaired rather than replaced. It ran the first national radio commercial and the first television commercial ever broadcast. In 1960 it introduced the Accutron, whose tuning fork movement kept better time than any mechanical watch of its era, and on August 2, 1971, a Bulova chronograph was worn on the surface of the moon during Apollo 15.

That history still shapes the current lineup. Precisionist runs at eight times the frequency of ordinary quartz, which produces a second hand that sweeps smoothly instead of ticking and accuracy measured in seconds per year rather than per month. Curv was the world's first curved chronograph movement, shaped to sit flatter against the wrist. Lunar Pilot reissues the Apollo 15 chronograph. Marine Star handles sport and water, Oceanographer revives the Devil Diver, and the Classic and Archive series cover dress watches for men and women, from slim two hand designs to diamond set bracelets.

Bulova's men's jewelry carries the same design sensibility across bracelets and accessories, so a watch and bracelet can be worn together without competing. Come to our Bartow or Valrico showroom to try pieces on, since case diameter and bracelet weight are impossible to judge from a photograph. Our watchmakers also size bracelets, replace batteries, and service Bulova watches in house at both stores.